Massimo Celani
degree in Communication Sciences
academic years 2000-2001 and 2001-2002
theses old system of s cuss at the University of Salerno :
God is in every logo. Irony and advertising.
Advertising advertising. The zero degree of creativity .
Meta-advertising. Meta advertising.
perfume advertising. Visions of the world, evocative and sensory in the perfume industry advertising strategies .
The ways of advertising are endless. Travel between the sacred and the profane under the spiritual guidance of the advertising technique.
Brands holiness. A market of saints, madonnas and advertising.
Fever advertising. As the pharmaceutical industry gilds the pill @ Click advertising.
tools, methodologies and techniques advertising in the Internet age.
The Time Machine. Watches and temporal logic in advertising print ads.
talk time over time. Twenty years of advertising Swatch .
The outside world viewed from inside. Cockpits, landscapes and production of advertisements for the car in place.
900 grains of communication. The medium-sized roasting.
When the landscape is the protagonist. Key images and stereotypes in tourism advertising.
Art and advertising. The use of art forms in advertising language.
revised and corrected. How to change the corporate house organ.
The revenge of the below the line. The case of La Prairie.
The social communication. Advertising ethics, risk communication and crisis communication.
muster. Approaches communication of separate collection of waste.
The common sense of color. Studium and punctum color in advertising.
have is to be. Epistemology of luxury in advertising.
Producing place, consuming landscapes. The case Locorotondo: a communication model of the local product.
Banks in motion. The communication of the Veneto Banca.
the boundaries of advertising. Culture Paperback the citara compared.
The rhythm of the copy. Punctuation and advertising.
Sirens of paper. The golden age of advertising.
Human figure. Thirty variations on the body in advertising.
The event as a promotional tool: the case PalaTelecom.
not shout. Advertising in a low voice.
The crisis communication. Theory and reflections on some real cases.
poisons. The facade of the communication of corporate environmental (Degree in Business Administration).
From rocking the Jacuzzi bath. Leisure, fitness and male vanity in advertising . (Degree in Modern Literature).
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