Massimo Celani
degree in FSCC and DAMS
academic years 2003-2004, 2004-2005 , 2005-2006, 2006-2007, 2007-2008, 2008 -2009
thesis of the new system s cuss at the University of Calabria :
The disappearance of the testimonial. The case Lacoste and Gold Saiwa
Rhetoric water. Who would want to give it to drink?
every three seconds. The word / gesture testimonial
Traceability and racism. The figures in the statement of the exclusion of local products and quality
Vendola versus Loiero. Pragmatics of Communication election
Risk, crisis and emergency. A compass communicative
You say it for strength. The advertising rules as 6
The ballet of the labels. The Calabrian wines abbigliaggio (DAMS vo)
describe / indescribable. The wine and scenery (DAMS vo)
brand strictly. Adidas vs Nike
on self. Advertising censorship change
Jingle Bells. The pace of advertising
Musique pub . Soundscapes and advertising
From carousel Carousel (c Harold Bloom on the steering wheel ) (DAMS vo)
The scouts and the stalker. Figures of extreme tourism
A près Greimas. worries and extended brand
The paradox advertising . logical fallacies and paradoxical images
desiring machine. Advertising and cars
The role of the brand in the communication processes between advertising and branding strategies discursive
Image as text, the text as an image. A Short History of a melee
Irony, humor and metapubblcitĂ (DAMS vo)
perjury. The repudiation of the testimonial
Living without boundaries. Besides posting the statement: the logic of the advertising catchphrase.
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